Pyramids Shopping Centre scores new sports retailer

2nd March 2018
JD Sports to open at the shopping centre this weekend
Pyramids Shopping Centre is warming up for the ‘royal’ arrival of the ‘Undisputed King of Trainers’ – JD Sports, which is opening at the centre this weekend.
At 9am on Saturday, 3 March, the retailer will open the doors to more than 11,000 sq. ft. of footwear, clothing, and accessories and on Grange Road at the Birkenhead shopping centre. To celebrate, the store will be putting its best (trainer-clad) foot forward with a champion competition where one lucky winner on the day will receive a year’s supply of trainers – 12 pairs, up to the value of £1,000.
“We are thrilled to welcome JD to the centre. It’s one of the country’s leading players in branded sports and fashionwear distribution, with all the best names under its roof.  This is a hugely exciting addition to our line up,” said Derek Millar, centre director at Pyramids.
“Whoever wins the fantastic competition will have an excellent time choosing the latest designs to step out in. I’ve no doubt that JD is going to be another very popular hotspot with visitors.”
As well as the chance for shoppers to net the freshest trainer styles, the JD Street Team will be handing out goodies including keyrings and lanyards. There will be an in-store DJ to get the opening party jumping and a freestyle performer is set to impress with acrobatic ball tricks and skills.
Iember Gordon, marketing manager at JD Sports, said: “We are incredibly happy to be reopening a brand-new store in Birkenhead. We are extremely loyal to the town and look forward to maintaining our relationship and commitment as the Undisputed King of Trainers.”
Derek said that offering its retailers a great shopping experience was a goal it was constantly aiming to achieve. He continued: “Pyramids is at the heart of the community and with that comes responsibility to deliver value, quality and a strong point of difference. JD is in line with our vision and will further add to our brilliant retail environment.
“I’d like to wish the JD team all the best for the opening and every success at Pyramids Shopping Centre.”